If you are skinny fat and trying to change your body for the first time, choosing a protein powder can feel like walking straight into a minefield. Every brand claims to be premium, every tub looks impressive and most beginners never look past the protein number on the front. I must admit, I was only initially drawn to this protein powder because I saw “Dubai Chocolate Flavour” and a colourful graphic emblazoned on the front!! 🙂
I have been experimenting with whey protein powders for more than twelve years now and I can tell you that most of what is on the shelves is absolute trash. I do not usually push sports supplements because I have seen first-hand how many companies rely on clever marketing rather than quality. For the record, I am not paid or sponsored by Genetix and I have zero interest in convincing you to buy anything that does not genuinely help you.
One thing I have noticed over the years is how confusing whey labels can be for beginners, especially if you are skinny fat and unsure what to look for. The ingredient list tells you far more about the quality of the product than any bold claim printed on the front. This is where many people get caught out. You might see extra amino acids or complicated blend names and assume that means you are getting something more advanced. In reality, this is the exact area where cheaper brands often cut corners. Before you spend your money on a protein powder that you will drink every day, it is worth understanding what added aminos actually mean, how amino spiking works and how to spot a good formula from a poor one.
My goal here is simple. I want you to buy a protein powder that genuinely supports your training and helps you build the lean and athletic physique you have been chasing for years.
Less goo!!
Protein Quality & Amount
- 30.1 g protein per 40 g scoop
This is excellent. That’s a high protein-to-serving ratio (about 75 g protein per 100 g), which is right where good whey blends sit.
Side note: Whenever you are looking to buy a protein powder. Get the protein quantity (30.1g) and divide it by the serving size (40g) and multiply it by 100. In this case, each serve contains 75% protein, which is perfectly fine for a protein blend like this.
- It’s a blend (based on ingredients list: whey protein concentrate + isolate + milk protein concentrate).
This is very typical. The isolate improves absorption speed; the concentrate improves flavour and creaminess.
- The amino acid profile is fully disclosed, which is a big “green flag.” Many cheap brands hide this.
Fat & Carbs
- 1.6 g fat
- 3.6 g carbs / 1.8 g sugars
Fantastic for a whey blend. This is very lean and easy to fit into a cutting or re-composition diet. I’d recommend this to any of my online fitness clients for shredding!
If you want fewer carbs, you’d need a pure isolate, but the difference is tiny and obviously you pay the price for a pure isolate…
Amino Acids
The EAA and BCAA numbers look legit. For example:
- Leucine: 3050 mg per scoop
That’s excellent. You need ~2.5 g leucine to trigger MPS (muscle protein synthesis), so this serving covers it. Many plant-based protein powders have lower amounts of leucine. So, 3 grams of leucine is brilliant.
- Total BCAAs ~6.9 g per scoop
Very normal for a good whey. Nothing looks suspicious or “spiked.”
When it comes to building muscle, not all amino acids carry the same weight. You will often see a long list of aminos on the side of a protein tub, but only a few of them play a direct and powerful role in muscle growth. The most important ones are the branched chain amino acids, especially leucine.
Leucine is the key trigger for muscle protein synthesis, which is the process your body uses to repair and build new muscle tissue after you train. Think of leucine as the switch that turns on the muscle-building machinery. You need roughly 2.5 grams of leucine in a single sitting to fully activate that switch, and good quality whey powders usually deliver that amount. This is why leucine content is one of the first things I look at on an amino acid profile.
Isoleucine and valine, the other two BCAAs, support energy production and recovery, but they do not have the same direct muscle-building effect as leucine. The rest of the essential amino acids still matter, because your body cannot produce them on its own, but they act more like building blocks rather than switches. They help complete the muscle-building process once leucine has triggered it.
When you see a full amino acid breakdown on a label, it gives you a clearer picture of whether the powder contains enough of the right aminos to support muscle growth. In this case, the amino profile looks consistent with a proper whey blend, which means you are getting enough of the essential aminos to stimulate muscle repair and growth, especially if you are training hard and trying to improve a skinny fat physique.
Sodium
- 109 mg per scoop
Totally fine. If you take 2-3 scoops daily, still low. The RDA for sodium is around 1,500mg per day (American Heart Foundation).
Sodium is one of those ingredients that people often panic about when they see it on a nutrition label, but in the context of whey protein it is usually nothing to worry about. The amount in this product, just over 100 milligrams per scoop, is very low. To put that into perspective, a single slice of bread has more sodium than that. Even if you had two shakes in a day, you would still be well within a normal and healthy range. Sodium is essential for hydration, muscle contraction and overall performance, especially if you train regularly and sweat a lot.
A slightly higher sodium content can actually be helpful for skinny fat beginners who are lifting weights and doing conditioning work, because it improves fluid balance and helps you stay hydrated during training. The only time sodium becomes a concern is if a protein powder is filled with unnecessary salts or if someone already has a very high-sodium diet. That is not the case here. The amount in this whey blend is modest, reasonable and completely aligned with what you would expect from a standard, everyday protein powder 🙂
The Ingredients
This is a good whey, but not a “clean” whey. It’s fine for everyday use, tastes better because of the thickeners/sweeteners, and the amino profile checks out.
Below is the proper analysis:
Protein Sources:
The blend contains:
- Whey Protein Concentrate (WPC)
Higher in flavour, creaminess. Slightly more carbs/fats. A little cheaper because of this!
- Milk Protein Concentrate
This means you’re getting casein + whey (80/20 ratio).
This slows digestion slightly… good for satiety, but not as “fast” as pure whey isolate.
- Whey Protein Isolate (WPI)
Faster absorption, lower lactose.
- Calcium Caseinate
Slow-digesting, very high-quality casein.
Overall:
This is not a pure whey product – it’s a whey + casein blended protein. This is great for daily use and muscle building because casein gives you a steady release of amino acids throughout the day (and night).
If I have a client that has lactose issues then this blend could be slightly harder on the stomach than pure isolate. I’d usually suggest a pure WPI, thus, I wouldn’t recommend this product.
Proprietary Blend Labelling
“Genetix Nutrition Proprietary Protein Blend”
I’m not going to lie, when I saw this, I was very close to NOT wanting to buy the product. This means they do NOT disclose how much of each protein type is used. This tactic is common in supermarket and mid-tier supplements.
It’s not necessarily bad, just less transparent than premium brands like True, Bulk Nutrients, or Ghost. And personally, I prefer to run with more transparent branding (just because the supplement industry is already a shady, unregulated industry!).
Another thing worth mentioning is the proprietary blend labelling. When a company lists something like “Genetix Nutrition Proprietary Protein Blend” without breaking down the exact amounts of each protein source, it means they are keeping the ratios hidden. This is very common in the supplement industry, but it can be frustrating because you do not know how much whey isolate you are getting compared to whey concentrate or casein. For example, the front of the label might make it sound like you are getting a high amount of fast digesting whey isolate, but the formula could actually be made up mostly of cheaper whey concentrate. There is no way to know unless the brand chooses to be transparent.
Proprietary blends are not always a bad thing. Plenty of decent mid-range protein powders use them, and it does not automatically mean the product is low quality. It simply means you need to judge the powder based on the overall formula, the amino acid profile and the macros, rather than assuming the blend is perfectly balanced. When I review a protein powder, I look at the full picture: the protein per scoop, the amino breakdown, the carbs and fats, the added ingredients and how the powder actually performs in the real world. In this case, the blend labelling is something to be aware of, but it is not a deal breaker and it does not suggest anything shady is going on.
Added Amino Acids (Spiking Check)
Ingredients list includes:
- Glycine
- BCAA Blend (Leucine, Isoleucine, Valine)
Seeing added amino acids can be a red flag for amino spiking, but that does not appear to be the case here. The amino acid panel on the nutrition label looks genuine and matches what you would expect from a proper whey blend. The amount of glycine included is likely very small and used mainly to smooth out the flavour rather than to inflate the protein total. The added BCAAs also do not artificially boost the stated protein content, because the full scoop still delivers 30.1 grams of real protein. All of this suggests the product is not spiked and the protein total is legitimate.
So, I don’t think this is a “spiked” protein. But it’s not a fully natural whey either.
I just want to expand on this… Sometimes you’ll see extra amino acids added to a protein powder, like glycine or a separate BCAA blend. To the average person, this just looks like “more protein,” but it actually has a specific meaning. In the past, some lower-quality brands would add cheap amino acids to their formula because these still show up on lab tests as “protein,” even though they don’t provide the same muscle-building value as real whey. This practice was called amino spiking. It allowed companies to claim a higher protein content per scoop while using less actual whey protein. It became a big controversy in the supplement industry because consumers were essentially being misled.
In this case with this protein powder I’m reviewing, seeing glycine and added BCAAs doesn’t automatically mean the protein is spiked. Many modern brands add small amounts of these ingredients for flavour smoothing, mixability, or to enhance the amino acid profile. The key is the amino acid breakdown on the nutrition panel. This label clearly shows a full and realistic amino profile, including leucine levels that match high-quality whey protein. This tells us the 30.1 g of protein per scoop is coming primarily from real whey, not from cheap amino fillers. So while this formula isn’t a “minimal ingredient” or “all-natural” protein, it is providing the amount of genuine protein it claims.
White Spots in Genetix Whey? WTF!?
If you look closely inside the tub, you might notice a few small white specks mixed in with the powder. I saw the same thing and I know a lot of beginners instantly assume it is contamination or something unsafe. In reality, this is very common with blended protein powders. These little white flecks are usually tiny clumps of casein or milk solids that did not fully absorb the cocoa and flavouring mix during manufacturing.
Remember that this product contains whey concentrate, whey isolate and calcium caseinate, so you are dealing with different protein structures and densities. When they settle in the tub, a few particles can remain lighter in colour.
The important thing to understand is that this is not mould, it is not foreign material and it does not affect the quality of the product. You will find the same thing in many whey protein blends, especially ones that use cocoa powder, thicker flavouring agents or a mix of fast and slow digesting proteins. If the powder smells normal, mixes normally and tastes as expected, then everything is fine. If there were ever something genuinely wrong with a protein powder, you would know instantly because the smell would be sour or chemical. A few white flecks like this are simply a result of how the ingredients bind together and settle, and they are safe to consume.
Don’t worry 🙂
Sweeteners & Additives
- Sweetener 955 = Sucralose
- Thickener 415 = Xanthan Gum
- Anticaking agent 551 = Silicon Dioxide
These are common and safe. They make it mix well and taste creamy. If someone prefers a clean, minimal-ingredient whey, this is not it. If someone wants great flavour and smooth texture, this works well.
For the Gut Health Purists
If you gave this whey protein to a hardcore gut-health absolutist, they’d have a field day tearing it apart. The first thing they’d attack is the list of additives. Ingredients like xanthan gum immediately set them off because, in their world, any thickener equals digestive chaos. They’ll warn you that it causes bloating, feeds the “wrong” bacteria, interferes with nutrient absorption, and triggers IBS-like symptoms, even though most people digest xanthan gum perfectly well without any issues at all. But to the gut extremist, if it’s not a whole food pulled straight from the earth, it’s automatically suspicious.
Then they’ll move on to silicon dioxide, which is simply an anti-caking mineral used to stop clumping. To a gut health fanatic, though, it becomes “literally sand,” framed as some industrial chemical that’s going to scrape your intestines or destroy your gut lining. They don’t care that it’s widely recognised as safe; the mere presence of an unfamiliar ingredient is enough to label the product a microbiome disaster.
They’ll even question the digestive enzymes, which are actually included to help people break down lactose, fats and proteins more easily. A gut purist will flip that and claim the enzymes are evidence the manufacturer is hiding low-quality protein or that a “proper whey” wouldn’t need any help with digestion. They’ll argue your body should handle everything naturally, ignoring the fact that many people genuinely benefit from a little lactase or protease added in.
In the end, their verdict is simple: this whey is a “frankenfood.” They’ll say it’s processed, artificial and far removed from “real nutrition.” Their preferred alternatives would be things like raw milk, homemade kefir, grass-fed single-ingredient whey isolate or collagen peptides. In other words, unless the product looks like something you could milk from a cow or ferment in a mason jar, the gut health purist is going to dismiss it entirely – even if, in reality, most people tolerate this ingredient list perfectly well.
My Final Verdict
Strong product. High protein content, clean macros, and a transparent amino acid profile. Absolutely suitable for your training load and for my clients. I would recommend this product to my clients unless they report issues with lactose intolerance.
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