I help Skinny-fat guys Build muscle, shred fat, and get stronger in 90 days or less. Results Guaranteed.
Have you tried everything to shred belly fat, build muscle, and get stronger, but nothing seems to work?
Are you a skinny-fat guy and not sure whether you should bulk or cut first?
Have you watched dozens of YouTube videos, read a gazillion articles, listened to countless podcasts, or queried ChatGPT, but still unsure exactly how to put all the pieces together?
Or maybe you know what to do and just need someone to hold you accountable and keep you on track when you start doubting yourself.
Would you rather have an expert lead you through your transformation journey—cut out all the noise and confusion—and just give you everything you need to build your best physique ever? (even if you’ve tried and failed before).
If so, our proven science-based VIP one-on-one coaching service will give you the motivation and certainty you need to get results faster than you ever thought possible.
My name is Brad and I’m just an ordinary guy from Melbourne. This is my fitness transformation. After several bulks and cuts, and working a gruelling night shift roster, I managed to cut down to 8-9% body fat, increase strength on all major lifts, feel better than my 20s, and compete (and win) several amateur bodybuilding competitions.
—Brad Newton (Fitness YouTuber)
Meet Your Coach, Brad
I wasted a lot of time trying to find the “perfect diet” and believing a full body transformation was dependent on eating clean, becoming a vegan, and saying goodbye to anything laced with sugar, preservatives, and MSG.
As an out-of-shape guy, I’ve lived through low self-esteem, poor body self-confidence, negative self-belief, playing the genetic blame game, and so on. I looked “okay” with a shirt on, I guess, but going down the beach and taking it off was where I started to feel self-conscious!
Growing up, I lacked any fitness role models and was oblivious to concepts like calorie counting or “macronutrients” until I hit the age of 30. I didn’t sip my first protein shake or delve into strength training until I was 29!
Deep down, I always yearned to attain an athletic physique, to feel proud of my body. Nothing over the top—just lean and athletic looking! Yet, I genuinely believed that my genetics, lifestyle, junk food cravings, and the demands of my corporate night shift job would forever thwart my quest for a lasting transformation. I worked night shift in corporate for 9.5 years—7 nights straight (8.30pm-7am). It was tough!
It wasn’t until I turned 30 that I decided it was time for a change, a time to bid farewell to late-night chocolate binges and sugary office vending machine trips at 2 in the morning. It was time to use my night shift downtime to study what it really takes to get into shape.
I dedicated a portion of my night shift hours to voraciously learning about nutrition, training techniques, and the science of body recomposition. I became obsessed, poring over scientific journals and integrating this newfound knowledge in my gym workouts—a place that was also very intimidating to me.
I embarked on a mission to transform myself, and I felt unstoppable. My focus became laser focused, despite everyone around me doubting me.
It wasn’t a walk in the park! After several years of unwavering dedication, I achieved the best shape of my life—while still working night shift. That’s when I made the decision to compete in my very first steroid-free amateur bodybuilding competition, where I won the first place. This victory set me on a path to compete in more competitions, hiring a team, and representing Team Australia at the World Titles. The story of my competition journey is long and will save it for another time.
To delve deeper into my transformation journey from “skinny-fat” to where I stand today, check out this video for the full story.
Ready for One-on-One Coaching?
What’s included?
Personalised Dashboard
Personalised Training & Cardio Plan
Personalised Nutrition Guidance
Exercise Form Coaching
Real-time Messaging Support
Free eBook Download
You’ll receive instant download access to the book “How to Get Six Pack Abs.” Within the 68 pages of this eBook, you’ll learn the exact steps to achieve a skinny-fat transformation.
Video Exercise Library
Video Check-ins
Instant Lifetime Access to Ultimate Body Transformation
18,800+ members
8.5+ hours of content
1,900+ reviews (4.9/5 stars)
Hundreds of Transformations
A Practical Masterclass in Exercise & Nutrition
Lifetime Access
Client Testimonials
Mark
“I’m 52. I was kind of at an inflection point. If I didn’t make a change now, it’s just going to get exponentially harder later.” – Mark, 52, Canada
WILLIAM
“My wife used to joke that I was uncomfortable to lean on while we watched TV because there wasn’t much meat on my bones. I knew I needed a change!” – William, 40, USA
SCOTT
“I’ve lost about 24 pounds of body fat and gained probably three, maybe four pounds of muscle in the process. And that translates into 6 inches in my waist, or 16cm” – Scott, 51, USA.
Bryant
“Since I started, I have lost quite a bit of body fat. I’ve also increased strength in some respects, and got a little bit more muscle definition.” – Bryant, 34, USA
Toby
“When I first started training with Brad, I looked like some kind of person from a prison camp” – Toby, 48, Lancashire U.K
How it Works
When you work with us, there are no hidden caveats, costs, or other conditions. You’ll know exactly what you are getting into before signing up!
Here’s how the coaching process works.
Step 1
Application
Firstly, you’ll need to complete an online coaching questionnaire which covers everything we need to know about you—training history, injury history, equipment availability, dietary requirements, goals, and more.
We’ll use this information to determine if we can help you achieve your goals or not, and whether we would be a good fit.
Step 2
Onboarding
You’ll receive a personalised onboarding video breaking down the check-in process, the tracking software, expectations, and more. We will create a custom training and nutrition plan based on your goals, aspirations, and lifestyle.
You’ll be granted lifetime access to Ultimate Body Transformation and free downloadable access to my eBook.
You’ll receive an invitation to join the exclusive coaching platform and create your own personalised profile.
Step 3
Measurements & Photos
You’ll need to take initial physique measurements and photos (I will show you how to do this).
Step 4
Start-up Process
Our average start-up time is 3 business days once all questionnaires, measurements, and photos have been received.
Your customised training program will be rolled out on our coaching platform. You’ll be in regular contact with your coach, guiding you every step of the way.
Choose Your Transformation Path
Recomp Kickstart
$199 one-off
For guys who’ve tried going it alone — and are finally ready for a proper strategy. Expect real direction, real structure, and the results to prove it. Over 70% of clients upgrade within 4-6 weeks — after seeing results faster than they thought possible.
What You Get:
- 30-minute 1:1 Strategy Call (Zoom or Loom — your choice)
- Custom Training Program (tailored for home or gym setup)
- Macro-Based Nutrition Plan (with calorie targets & food flexibility)
- Goal-Specific Focus — fat loss or body recomposition
- Lifetime Access to the Ultimate Body Transformation platform
Bonus:
- Printable Habit Tracker PDF to stay on track
- Optional Follow-Up Loom Check-In (7 days after delivery)
Momentum Builder
$249/month or $697
(12 weeks)
For guys who need structure, accountability, and expert course corrections to stay on track. You’ve tried going it alone — now you’re ready to get dialled in and make real progress. Most clients build 1–2kg of lean muscle while maintaining body fat within 90 days.
What You Get:
- Personalised training & cardio plan
- Custom macro-based nutrition plan
- Biweekly email check-ins (written feedback)
- One monthly video form review (1–2 lifts)
- Monthly progress report (PDF summary)
- 72-hour email response time
- Lifetime access to Ultimate Body Transformation
- Access to private coaching app
Bonus:
- Pause or resume anytime within 6 months
Spots available: 2
Rebuild Protocol
$397/month or $997
(12 weeks)
For guys who want weekly accountability, personal feedback, and next-level execution. This is where we rebuild your body — and your identity. No guesswork. Just consistent action with me in your corner.
What You Get:
- Everything in Momentum Builder, plus:
- Weekly video check-ins
- Weekly form reviews (up to 12 clips/week)
- Real-time messaging support (via WhatsApp or coaching app)
- Monthly macro & nutrition updates
- Mobility and warm-up routines
- 48-hour response time (weekdays)
- Access to the exclusive coaching app
- Pause or resume anytime within 6 months
- Monthly progress forecasting
Bonus:
- High-Protein Meal Ideas Pack
- Mini Guide: Troubleshooting Fat Loss Plateaus
Client cap: Only 2 spots available at any time.
Elite Physique
$597/month or $1,497
(12 weeks)
When you’re no longer satisfied with just physical progress — and you’re ready for a full lifestyle upgrade. Built for high-performers who want next-level strategy, accountability, and total personal transformation. Most clients step up to Elite Physique after completing Rebuild Protocol.
What You Get:
- Everything in The Rebuild Protocol, plus:
- Weekly 1-on-1 coaching calls
- Unlimited voice note support via WhatsApp (during business hours)
- Monthly mindset coaching modules
- <24-hour priority response time (weekdays)
- Lifestyle coaching: sleep, stress, and time management
- Full program periodisation (training blocks across 12+ weeks)
- Monthly progress forecasting
Client cap: Strictly limited to 1 active client.
Compare All Coaching Tiers Side-by-Side
Not sure which path is right for you? This chart shows exactly what’s included in each coaching level.
| Feature | Recomp Kickstart | Momentum Builder | Rebuild Protocol | Elite Physique |
|---|---|---|---|---|
| Strategy Call | ✔ 30-Min Call | ✔ Onboarding | ✔ | ✔ |
| Training Program | ✔ | ✔ | ✔ | ✔ |
| Nutrition Plan | ✔ | ✔ | ✔ | ✔ |
| Check-Ins | ✘ | Biweekly (Email) | Weekly (Video) | Weekly (Video) |
| Form Reviews | ✘ | 1/Month (Video) | Weekly (12 Clips) | Unlimited |
| Progress Report | ✘ | ✔ | ✔ | ✔ |
| Messaging Support | ✘ | ✘ | ✔ | ✔ WhatsApp (24h) |
| Coaching Calls | ✘ | ✘ | ✘ | ✔ Weekly |
| Mindset Coaching | ✘ | ✘ | ✘ | ✔ Monthly Modules |
| Lifestyle Planning | ✘ | ✘ | ✘ | ✔ Sleep, Stress, Time |
| Macro Updates | ✘ | ✘ | ✔ | ✔ |
| Mobility & Warm-Ups | ✘ | ✘ | ✔ | ✔ |
| App Access | ✘ | ✔ | ✔ | ✔ |
| Response Time | ✘ | 72h | 48h | <24h |
| Pause-Resume | ✘ | ✔ | ✔ | ✔ |
| Client Cap | Unlimited | 2 | 2 | 1 |
100% Money Back Guarantee
This coaching package comes with a simple risk-free money back guarantee. If after the first 30 days, you are not happy with the experience, we will refund your entire investment.
You will also keep lifetime membership to the Ultimate Body Transformation program and How to Get Six Pack Abs eBook!
You can’t lose!
Coaching FAQs
How long is the start-up process?
Our average start-up time is 5-7 business days. After you’ve completed the online intake questionnaire and we’ve reviewed it, it will take approximately 3 business days to design your personalised training and nutrition plan. Typically, your start day with be a Monday (but not mandatory).
Can my partner do the coaching program with me?
Absolutely! We’ve taken on several client-couples! Involving your partner will accelerate your results due to the household being 100% onboard with the transformation process. We also provide a 10% couples discount for those who want to join the program with their partner and make their coaching journey a joint experience.
What if I travel frequently?
Many of my client’s travel frequently for work. There are plenty of tools that we can implement to ensure continued progress even while you are on vacation or on a work trip.
How do you keep me accountable?
We will keep you accountable with our custom in-app messaging service, email, and video check-ins. You’ll be sent video check-ins every 7 to 10 days which will thoroughly review your training, strength targets, and tracking spreadsheet.
What if I don’t have access to a fully equipped gym?
For the best results, we recommend access to a fully equipped gym or, at the least, a basic home gym set-up. Your coach may ask you to send photos of your home gym equipment to determine if it’s suitable to design a training program that will create the correct muscular stimulus. We have designed bodyweight programs and hotel gym work-outs for clients with great success however, to maximise strength gains, basic gym equipment is required.
How quickly will I see results?
You can expect to see results within 3 weeks of commencing the coaching service provided you follow the guidance from your coach.
Do I need to track my calories and macros?
This coaching service requires that you track your calories and macros. You’ll also need to track your body measurements every 2 weeks using a measuring tape. You’ll be required to weigh yourself daily and record your lifting progress into our custom coaching app.
How many hours per week do I need to train?
We can customise a training plan according to your work schedule, lifestyle, and travel requirements. For the best results, we recommend a minimum of 3 lifting sessions per week. Your lifting sessions will be no longer than 70-80 minutes in length! You won’t be required to do more than 2 hours of cardio per week.
What client’s do you normally work with?
I work with everyone from CEOs and personalities to stay-at-home parents.
Not Ready? Join Our Mail List
If you are not ready to commit to online coaching or it’s out of your budget, register your name and email for future intake dates, and the most effective strategies I’ve learned to help you overcome a skinny-fat physique.
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